When franchising or managing multiple locations, setting up your Facebook hierarchy properly is critical for maintaining brand consistency, streamlining operations, and maximizing local engagement. A centralized structure—using Facebook Business Manager and the Locations feature, allows the corporate team to oversee brand standards while giving each location its own page to connect with its specific audience.
This setup not only supports local content, reviews, and advertising, but also simplifies transitions when ownership changes. If a franchisee sells their location, the corresponding Facebook page can be easily transferred to the new owner without disrupting the customer experience or losing valuable followers and data. A clear hierarchy ensures that each page remains an asset of the business, not just the individual who ran it.
Without the proper structure, pages can become disorganized, duplicated, or even abandoned—hurting your brand’s credibility and customer trust. A well-organized Facebook hierarchy supports long-term growth, protects your brand’s digital presence, and makes it easier to manage transitions, updates, and promotions across your entire franchise system.
If you’re a franchisor or multi-location business looking to set up, clean up, or manage your Facebook structure the right way, we’re here to help. Restaurant Marketing specializes in optimizing digital tools for scalable growth. Get in touch with us at workwithus@restaurantmarketing.com to start the conversation.